UAE: Emirates Steel Arkan rebrands to boost global presence and operational growth

Emirates Steel Arkan has rebranded as EMSteel to strengthen its global presence and accelerate operational growth. Valued at AED 13 billion, EMSteel contributes 11% to Abu Dhabi's manufacturing output and holds a dominant 60% market share in the UAE steel industry.EMSteel uses 80% clean energy and reduces carbon emissions by 45% compared to other steelmakers. This rebranding aligns with its commitment to innovation, sustainability, and supporting the UAE's Net Zero by 2050 initiative.